The explainer video is one of the most effective marketing tools that modern businesses have at their disposal. It is a short, impactful video that satisfies a consumer need, builds brand loyalty, and increases sales. The key to a successful explainer video is to ensure that the video clearly communicates a company’s value proposition and resonates with its audience.

An explainer video can take on several different forms, from a product simulation and demonstration to a character-driven style with a storyboard. It’s important to understand your target audience’s pain points and needs, which can be difficult to identify without the help of a research tool. Once you have identified these, you can craft a script that will captivate your viewers and lead them to your desired call-to-action.

Once you have written your script, record yourself reading it to check for clarity and tone. Then rewrite it until you are happy with the result. Remember, our attention span is incredibly short, so it is essential to keep your video’s runtime under one minute.

A good explainer video will incorporate a variety of visual elements, including animated graphics, animations, illustrations, and screenshots. These visuals can be used to simplify dense concepts and topics that may seem boring in text format, as well as to add a level of entertainment that will appeal to your audience.

For example, PooPourri’s explainer video features humorous characters and situations that relate to their audience, while Mint’s uses a mixture of live action and animation to illustrate how it draws financial info from various parts of the user’s life and curates it into a single setup. explainer video