Why You Should Never Let Your Agency Own a Google Ads Account

If you’re a business owner, then you know how important it is to maintain control over your company’s assets. That’s why, when it comes to your social media accounts and ad accounts, you should never let your agency own them or give them full access to them. In this article, we’ll discuss why this is a big mistake and what you should do instead.

agency ad account is a special type of Google Ads account that allows agencies to manage multiple client ads in one place. These accounts can be used to run ad campaigns without restrictions or daily spend limits and are a great way for advertisers to scale their advertising efforts. However, they come with a few caveats that are important for advertisers to be aware of before using them.

First, it’s important to note that agency ad accounts usually require prepayment and may have fees associated with them. These fees can range from a percentage of each dollar spent to a fixed monthly fee. It’s important for advertisers to be aware of these fees and ensure they align with their budgets and advertising objectives. Additionally, it’s important for advertisers to choose reputable agency partners who can provide transparent and ethical marketing services.

Finally, it’s important for advertisers to understand that when an agency owns an ad account, they can keep the data and access even after the agency-client relationship ends. This can be problematic for a company that is looking to change agencies, as they will have to start from scratch with a new account and lost data. To avoid this issue, it’s a good idea for companies to own their accounts and only grant agencies partner access.

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