Life in the internet age represents an absolutely terrific opportunity for today’s business owners. Not only do internet-based social outlets like Facebook or Twitter offer entrepreneurs a wonderful free resource for advertising and reaching customers, but they offer one that’s free as well. Never before has a business owner been able to glean so much value for so little investment.

This is doubly so when it comes to video-based social networking options like YouTube. Current statistics show that videos make up more than 50% of the average internet user’s media consumption. That said, if you’re not leveraging the power and popularity of YouTube to your advantage, you’re really missing out. Let’s examine how you can be sure you’re making the most of your channel.

Consistency is key.

As with all social media outlets, YouTube audiences reward content providers when they’re as consistent as possible with their output. Decide on a schedule for posting your content, as well as a running theme that will gain the interest of your viewers. For instance, if you plan on gaining an audience by posting an instructional clip every Wednesday, then be sure to make your viewers aware of your intentions and then follow through. The most effective YouTube personalities are the ones that manage to make themselves and their content a part of people’s treasured routines.

Be genuine.

Making yourself a social networking success – especially in a video-based community – is all about forging a personal bond with the people that absorb your content. Master the fine art of getting your audience to connect with you and you’ve just won a similar connection with the services and products you stand for. You audience will quickly feel invested in you and from there, it’s only a hop, skip, and a jump to actual sales and valuable recommendations.

Give audiences free resources of value.

YouTube junkies flock to the site to learn how to do things, to laugh, or to be entertained. They don’t come looking to sit through dry, boring advertisements. Always make sure to offer your viewers something they need or want for free via your videos. Give them a chuckle, show them how to do something, or teach them a shortcut. Not only will they thank you for it and come back for more, but they’ll share your video with all of their social contacts. Before you know it, you and your business will be on your way to YouTube success. youtube social shares