Real estate is a complex business. There is a lot of work to do, from connecting with prospects, responding to website inquiries and nurturing leads through the sales funnel, as well as coordinating property inspections, closing paperwork and sending utility bills (for water, sewerage or property taxes). A robust real estate CRM can automate these processes and ensure that agents have access to the right data at the right time.

A productive real estate team starts with great leadership. Great real estate leaders know how to set clear goals and impose a disciplined process that drives the best results from their teams. They also understand how to coach their team members, encouraging them to experiment with different routines and techniques that can increase sales.

Working smarter, not harder, can be the difference between crushing yearly sales goals or missing them. To be successful, real estate agents need to understand how to manage their time, prioritize tasks and delegate effectively to keep up with the volume of work.

Getting new leads in the pipeline requires an omnichannel approach, a strong social media presence and quality content that is both informative and engaging. A flexible sales training module is another way to improve agent productivity. This includes providing mentoring or buddy systems to new recruits, allowing them to shadow experienced agents and learn the ropes in a supportive environment. how to manage real estate sales